TikTok is introducing a fresh option that permits them to lessen the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the platform revealed that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a widespread launch. This development coincides with a increase in AI content, fueled by new AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the quickest rising video streams on a competing service primarily display clips produced artificially. A large amount of this material is considered “AI slop”, a term for inferior, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that many people appreciate content produced via AI tools, including AI artwork to informative clips, and we intend to offer the community the ability to see more or less of that, depending on their own choices,” stated a company executive.
Volume and Proportions
The platform shared that there are currently over a billion videos on its network tagged as made with AI. In total, in excess of 100 million pieces of content are added to the app every day, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the volume of artificial media they view by using the topic control feature in the platform and choosing AI-made media. Further subjects that can already be controlled under the setting include current affairs, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate creators to tag convincing artificially created content, and it bans dangerous AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.
In addition, the app will from now on attach an “AI-made” watermark to content made using its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This measure is designed to help prevent users from trying to circumvent the labeling process.
Educational Initiatives
The company is also introducing a $2 million awareness program for professionals and institutions to create informative material about responsible artificial intelligence. This project will benefit charitable organizations dedicated to teaching computer science.
Moderation Strategy
The platform has defended its moderation strategy, amid controversy over proposals to cut jobs for a large number of review team members in Britain. TikTok is planning to cut hundreds of positions in its content moderation department in its British office, with trade unions and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would remain essential, but automated tools can shield workers by eliminating the most graphic content before it is viewed by humans. TikTok stated a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to reliance on its automated systems.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”
